Charity Tour by Valeriia Vovk and Michele Romeo in Support of the “From Light to Light” Campaign

During May and June, Valeriia Vovk, together with Michele Romeo, held a charity tour across cities in the United States to support the “From Light to Light” fundraising campaign.
Each concert unfolded as a storytelling journey through songs, narrating the life and legacy of the Ukrainian music genius, Volodymyr Ivasiuk, whose work continues to unite generations.
The heartfelt acoustic interpretations of the renowned Ukrainian composer, performed by Valeriia, left a lasting and tender impression in the hearts of everyone present.
We thank everyone who came to honor the memory of Volodymyr Ivasiuk and to support Ukraine.
Together, we preserve the history of Ukrainian culture and kindness — and take meaningful steps toward victory.

UK Comms Club Held Another Meeting in Support of the “From Light to Light” Campaign

On May 21, another event took place within the UK Comms Club — this time focusing on how to create memorable events that build trust.
The speaker was Iryna Chymyrys, founder and CEO of Chymyrys Event Production, a company that works with brands through emotion and experience. She shared real-life cases proving that today, success belongs not to those who advertise more, but to those who build deeper connections with their audience. Because emotion is the currency of trust.During the meeting, participants explored:
● why cutting corners in event organization is never worth it, even when it ● seems insignificant;● the key challenges faced by event teams;● what defines a high-quality event today;● how to create experiences rather than just attendance.
This was already the second meeting of the club and our partners with a charitable component. Together with the UK Comms Club community, the team has already raised over UAH 19,430 in support of units of the Armed Forces of Ukraine.
We sincerely thank the organizers, the speaker, the participants, and everyone who contributed through donations.

Chumatskyi Shliakh in Vinnytsia — Together Toward Victory!

An incredible concert by Chumatskyi Shliakh took place in Vinnytsia — filled with sincere emotions and kindness. It was truly powerful and inspiring.
Thanks to caring attendees — and especially to the generous supporters who purchased a painting by Dmytro Yurchenko for UAH 34,000, as well as everyone who made donations before the concert — we managed to raise UAH 50,302.42!
All funds were raised as part of the “From Light to Light” campaign to support our defenders.
Thank you to everyone who stood with us, donated, believed, and helped.
From light to light.

How Not to Forget to Breathe During a Speech — UK Comms Club Meeting Raised Nearly UAH 11,000 for Frontline Needs

On May 6, a UK Comms Club meeting took place in Kyiv, this time dedicated to the topic of public speaking — one of the most common fears among communications professionals and team leaders.
The speaker was Diana Zhvinklis, Editor-in-Chief of Kharakter media outlet and co-founder of the In Frame media school. During the event, participants:● learned how to work with breathing, voice, and articulation;● explored techniques for keeping the attention of a large audience;● practiced live moderation;● received feedback and practical advice on improving their public speaking skills.
It was lively and genuinely helpful! We thank everyone who joined, both in person and online, asked questions, and supported the fundraising effort.
Thanks to the event and our partners, nearly UAH 11,000 was raised in support of the “From Light to Light” campaign. The funds will be used to purchase vehicles, EW systems, and communications equipment for 15 units of the Armed Forces of Ukraine.

Charity Concert by the Legendary Band Motor’rolla

On May 3, a charity concert by the legendary band Motor’rolla took place in the city of Ladyzhyn, bringing together hundreds of hearts around a shared goal: supporting our defenders.
Thanks to this event, UAH 85,000 was raised as part of the “From Light to Light” campaign in support of the Armed Forces of Ukraine.
This amount is the result of collective effort: concert proceeds, a charity auction, and individual donations. Notably, some of the auction lots were donated by the band members themselves.
We sincerely thank everyone who stood with us — the audience, volunteers, organizers, and donors. You didn’t just make this evening possible — you made it meaningful.
This was more than a concert. It was proof that together we are capable of great things.
Together we are stronger. Together — toward victory.

Charity Creative Evening with Dmytro Linartovych

On April 15, a special meeting took place with Dmytro Linartovych — a theatre and film actor, Honored Artist of Ukraine, poet, lecturer at Taras Shevchenko National University, an officer of the Armed Forces of Ukraine, and above all, a deeply humane individual.
This was more than just a charity creative evening — it became a “word-making”, where the voice of art merged with the voice of the frontline.
During the meeting, Dmytro shared personal stories from his life and from the war and performed compositions from his poetry collection “Slovospiv”, accompanied by guitar. These works carry the echoes of the trenches and the beauty of the Ukrainian language, the pain of loss, and the light of hope.
It was a living dialogue — about culture, the inner front, resilience, and strength. About how to become that light which inspires others to move forward.

How Our Foundation Sounds

We often say that our foundation can be felt.
Through touch — in the items and merchandise we create.
Visually — through photos, colors, and stories that move and inspire.
But hearing it — that hadn’t been possible before.
So we decided to change that.
The song “From Light to Light” is our way of expressing how we sound.
Warmth. Light. Sincerity.
Just as we feel toward the people we work for.
The idea was born from the belief that “from light to light” is more than just words.
It is a kind of magic that protects against darkness — both external and internal.
Together with MORPHOM, we created this track and invited bright, warm voices to join it — Maryna Krut, Sofiia Lishyshak, and Valeriia Vovk.