“The Destiny Will Bloom”: When Tradition Becomes Support for the Army
The “The Destiny Will Bloom” project brings together culture, community, and action. We revive traditional symbols so they can serve the present — supporting the frontline — and the future. We aim to reshape Ukraine’s decorative arts market, demonstrating that Ukrainian craftsmanship is not only about tradition but also about modern aesthetics, style, and commercial success.
The symbol and heart of the project is the didukh — an ancient Ukrainian talisman that represents family roots, memory, and connection to the land.
Together with Ukrainian artisans, we create modern, aesthetically refined didukhs that you can purchase for yourself or as a meaningful gift.
Funds from sales are directed toward equipping the Ukrainian Defense Forces.
In 2023–2024, more than 15,000 didukhs were produced. The next step is to scale the project nationally.
Why We Do This?
Culture is inseparable from every period of Ukrainian nationhood. Today, it is what sustains us in struggle, reminds us who we are, and gives meaning to victory. Projects rooted in Ukrainian tradition can engage businesses, build new social connections, support Ukrainian artisans, communicate values, and simultaneously help meet the military's critical needs.
That’s why we turn the didukh not just into a piece of décor, but into a symbol of action.
History of the Didukh
Didukh is a traditional, ancient Ukrainian symbol of harvest, prosperity, and connection to one’s ancestors.
This sheaf of wheat, rye, oats, or other grains was placed in Ukrainian homes at Christmas long before the tradition of putting up a Christmas tree appeared.
It symbolizes
Fertility and abundance — because it is made from grain, the source of life.
Connection with ancestors — as it represents the forefather of the family. The didukh serves as a sacred place for the spirits of ancestors, forefathers, and the protectors of the home.
A household talisman — bringing good fortune, peace, and protection to the family.
When and how was it used?
The didukh was brought into the house at the appearance of the first star on Christmas Eve, accompanied by words of blessing.
It stood in the most honorable place of the home until Epiphany.
After the holidays, it was burned to cleanse the house of all negativity and misfortune.
How can businesses or non-governmental organizations join the project?
We are looking for organizations that are ready to become part of the “The Destiny Will Bloom” ecosystem. You can join however is convenient for you.
Formats of cooperation:
Purchasing didukhs as corporate gifts
New Year/holiday gifts for employees, partners, and clients.
Displaying didukhs at your company’s locations
For example: gas stations, retail chains, showrooms, stands, and reception areas.
Selling didukhs through your marketplace or website
If you operate a marketplace or have an e-commerce platform, we can organize sales of didukhs through your channels.
Hosting workshops for employees
A unifying experience for the team — creating their own didukh.
Communication support / informational partnership
Helping promote the project, its values, and objectives across your media channels.
Collaborations
Co-creating special projects that revive traditions: events, campaigns, and formats centered around the Ukrainian didukh.
Financial support for production or logistics
You can support manufacturing or cover logistics — either as a one-time contribution or on an ongoing basis.
Project Goals
To produce and sell 50,000 didukhs
Development of Ukraine’s decorative and applied arts market. Creating workplaces and fair working conditions for artisans and those who aspire to become craftsmen.
Finding a response in people’s hearts. If even one person consciously chooses to place a didukh instead of a Christmas tree, the mission of this project will be fulfilled.
In the long term, a deeper understanding of ancient Ukrainian traditions. Reviving other traditions beyond the didukh. Creating a broader platform that engages people in rediscovering Ukrainian customs.
Collaboration with international brands and thought leaders.
Exporting didukhs and spreading the philosophy behind them.
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Project Contacts
Andriy Lyman
Head and Founder
Tykho Charitable Foundation
(096) 410 49 45
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Iryna Havryliuk
Project Manager & Creative Director
Tykho Charitable Foundation
(096) 080 60 33
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Hanna Kurenkova
Communications Director
Tykho Charitable Foundation
(050) 315 29 26
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